Category: Online Travel Agents

Information about Online Travel Agents’ (OTAs) behaviour and tactics in the travel world.

Articles and authority publications from all over the world how Booking-com, Google, TripAdvisor, Agoda, Trivago, Expedia, and co. rule the Online Booking World.

Jan 04
What Hotels Need to Know About Booking.com’s Preferred Program Changes in Italy

The Italian Competition Authority’s (AGCM) recent acceptance of Booking.com’s changes to its "Preferred Partner" and "Preferred Plus" programs is another landmark moment for hoteliers. These programs, designed to enhance visibility on Booking.com, required participating properties to maintain "competitive pricing" on the platform, effectively tying their hands when setting rates on other sales channels. However, AGCM’s intervention has changed the game, granting hotels more autonomy and ensuring greater transparency.

Nov 17
Unpacking Booking.com Gatekeeper role: Direct Booking Links – Part 1

Suggestions that the DMA could compel Booking.com as Gatekeeper to include direct booking links to hotels' own websites on their platform, sound like a dream come true for hotels. However, a closer examination reveals that this expectations may have been overly optimistic.

May 31
The Future of Direct Bookings: Hotels and Accommodations Facing a Tough Battle in the Next Decade

BookBetterDirect Direct Bookings Distribution Forecast Shows OTAs Rising by 10% in 2031.

Sep 11
Is this the end of Airbnb in New York?

In an unprecedented move, NYC more or less bans Airbnb hosting, by limiting guests to two and requiring the host to be present during stays. New fines enforced.

Apr 08
Why we never book with booking.com. And you shouldn’t either!

So you’re going on a holiday and want to book a great hotel or an apartment? Do yourself a favour: don’t use a site like Booking.com.

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Get Free Access to our full Direct Booking Forecast

Prediction 2022-2031, for selected European Countries.

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