COMMUNITY & ENGAGEMENT
Boost Bookings and Guest Confidence with the BookBetterDirect Trustmark
Once you’re a BBD member you are strongly encouraged to use the Member Trustmark.
With the Official BBD Trustmark you:
- Increase Direct Bookings
- Maximize Revenue
- Gain Trust & Confidence from Travellers
Table of Contents
Why Use the BookBetterDirect Trustmark?
- Increase Direct Bookings: Travelers prioritize trust (34% cite it as a reason to book). The BookBetterDirect Trustmark instantly signifies your property as a reputable source for the best deals, driving more guests to book directly on your website.
- Maximize Revenue: Studies show hotels using the Trustmark see conversion rate increases of up to 31.2%. Attract price-conscious travelers who book directly, bypassing commission fees charged by OTAs.
- Build Guest Loyalty: The Trustmark reinforces your commitment to offering the best rates and a seamless booking experience. This fosters trust and encourages repeat bookings.
How to integrate our Logo and Trustmark
Examples
Easy Website Integration!
- Choose Your Location: We recommend placing the Trustmark in high-visibility areas like your website’s header or footer.
- Download the Trustmark of your liking: Scroll down a bit further and download your Trustmark image file.
- Link It Up: For maximum impact, link from the Trustmark to your dedicated BookBetterDirect certified page. https://bookbetterdirect.com/hotel/your-hotel-name. This strengthens your website’s authority and SEO with search engines.
- Tech Tip: Avoid the “No-Follow” Tag: Search engines use links to understand connections between websites. Don’t use the “no-follow” tag when linking your Trustmark. Think of it as a “do not disturb sign” to search engines – they won’t recognize the link between your site and BookBetterDirect, potentially impacting your search ranking.
By following these steps, you’ll showcase your BookBetterDirect certification and encourage more guests to book directly on your website!
Easy BOOKING PAGE Integration
Present the Trustmark on your payment page, to cast away any doubts for the customers.
Our Tip:
If you dont’t have a refund policy in place, link to https://bookbetterdirect.com/best-price/
There we explain in simple terms what a guest has to do should they find the same room somewhere cheaper.
Choose your Member Logo and Trustmark
Logos for light backgrounds.
CERTIFIED
Click on the images to download.
BEST PRICE
Click on the images to download.
BEST DEAL
Transparent logos
Click on the images to download.
Click on the images to download.
Email Integration
What better way to communitate to potential guests that it is always better to book direct in your emails?
Insert the Member Logo / Trustmark inside your email signature to communicate and ensure potenetial guest that they get the best price only when they book directly with you.
Kind Regards,
Team Hotel Post
www.hotelpost.com
Social Media Integration
Whenever you post something on Instagram don’t forget to #hashtag!
#BookBetterDirect #BBD #bookdirectandsave #DirektBuchenIstImmerBesser
Offline Integration
Include the member logo on your stationery and printed promotionals.
Like letterheads, envelopes, notepads, and business cards.
Or show-off the membership logo in your advertising.
5+ reviews