“Guest still trust OTAs more and think they get a better deal. 30% of guest cited Lower Prices a as reason for booking on a specific Online Travel Agent.”
“33% of Visitors abandon your hotel’s website, because they don’t know if they can trust booking with you.”
“34% of OTA Bookers cited Trust as reason for booking on a specific Online Travel Agent.”
Source: Phocuswright Global Travel Market Research
The BookBetterDirect SECURE™ certification allies your Accommodation with the world first International Direct Booking Movement, helping to decrease abandoned websites and increasing direct bookings.
Once your site has earned the certification, you’ll be able to display the BookBetterDirect trustmark on your website. If visitors ever have doubts about your identity or security, they can easily click and verify through our platform.
Still in a contract which doesn’t allow you to offer a better price? No worrries. Instead of showing the BEST PRICE Trustmark, you will choose the BEST DEAL or CERTIFIED Trustmark. You enhance your offering with great incentives. For example free breakfast, free parking, free upgrade, or a discount on meals and drinks.
BookBetterDirect SECURE Certificate™ is the world’s leading Direct Booking Assessment method for accommodations. It recognises and reflects the value in BOOKING DIRECT with the host instead of Online Travel Agents.
BookBetterDirect does this through online-assessment of the host’s price strategy, booking conditions, incentives delivery and deals offering. The host pledges to always deliver the better deal towards customers who book direct.
Best-Price guarantee, booking conditions or incentives; by applying for the BookBetterDirect SECURE trustmark certificate™ you promise to deliver the BEST DEAL for the customer who books directly with you.
In order for the Accommodation to be allowed to use the “BookBetterDirect – Best Price Guaranteed” label, the Accommodation must follow good business practices and comply with the BookBetterDirect SECURE™ standards.