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Book Better Direct Certification

Increase Trust.
Get more direct Bookings.

Eliminate trust concerns that lead to lost bookings to Online Travel Agents. Get the BookBetterDirect SECURE TRUST-CERTIFICATE™ and earn your -Best Price Guarantee- trustmark.

 
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Trust concerns will cost you bookings!

“Guest still trust OTAs more and think they get a better deal. 30% of guest cited Lower Prices a as reason for booking on a specific Online Travel Agent.”

“33% of Visitors abandon your hotel’s website, because they don’t know if they can trust booking with you.”

“34% of OTA Bookers cited Trust as reason for booking on a specific Online Travel Agent.”

Source: Phocuswright Global Travel Market Research​

" BookBetterDirect Certification™ is the world’s first Direct Booking Assessment method for accommodations. It recognises and reflects the value in BOOKING DIRECT with the host, instead of Online Travel Agents. "

Smart Accommodations trust the BookBetterDirect SECURE™ certification to ease those concerns.

The BookBetterDirect SECURE™ certification allies your Accommodation with the world first International Direct Booking Movement, helping to decrease abandoned websites and increasing direct bookings.

Individual Trustmarks

Once your site has earned the certification, you’ll be able to display the BookBetterDirect trustmark on your website. If visitors ever have doubts about your identity or security, they can easily click and verify through our platform.

Stuck with Rate Parity?

Still in a contract which doesn’t allow you to offer a better price? No worrries. Instead of showing the BEST PRICE Trustmark, you will choose the BEST DEAL or CERTIFIED Trustmark. You enhance your offering with great incentives. For example free breakfast, free parking, free upgrade, or a discount on meals and drinks.

 

Trust begins with security.

BookBetterDirect SECURE Certificate™ is the world’s leading Direct Booking Assessment method for accommodations. It recognises and reflects the value in BOOKING DIRECT with the host instead of Online Travel Agents.

BookBetterDirect does this through online-assessment of the host’s price strategy, booking conditions, incentives delivery and deals offering. The host pledges to always deliver the better deal towards customers who book direct.

Best-Price guarantee, booking conditions or incentives; by applying for the BookBetterDirect SECURE trustmark certificate™ you promise to deliver the BEST DEAL for the customer who books directly with you.

In order for the Accommodation to be allowed to use the “BookBetterDirect – Best Price Guaranteed” label, the Accommodation must follow good business practices and comply with the BookBetterDirect SECURE™ standards.

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Get BookBetterDirect trustmarks today.

Getting started is easy – add your first trustmark to your site within minutes.

Get the Trustmark Today

Add our BookBetterDirect Trustmark to your site within minutes. And get more direct bookings!
Trustmark

Get the Trustmark Today

Add our BookBetterDirect Trustmark to your site within minutes. And get more direct bookings!
Trustmark