Category: Press

That’s a wrap, ITB Berlin 2025! BookBetterDirect was invited on the Austria Tourism Stand by Change Tourism Austria, to present our startup. My personal highlight? Without a doubt, presenting our start-up at the Austria Tourism stand during the Open Mic Session and the visit of the CEO of the German Hotel Association. What an incredible […]

The battle between direct bookings and OTAs is one of the most important topics in the hotel industry today. Travelers often assume that OTAs (like Bookingcom and Expedia) offer the best deals, but our latest research challenges that belief. We analysed 30 destinations across 15 countries, comparing direct booking prices with OTA prices. The results? Direct bookings often offer the best deal—especially in Europe. However, in some regions, OTAs still dominate.

Big things are happening at BookBetterDirect! We’re partnering with COPS Solutions, a powerhouse in software development and start-up venture building, with over 30 years of experience, to supercharge direct bookings. Together, we're revolutionizing the way travellers connect with hotels—cutting out unnecessary fees and putting power back into the hands of both guests and hoteliers.