Big things are happening at BookBetterDirect! We’re partnering with COPS Solutions, a powerhouse in software development and start-up venture building, with over 30 years of experience, to supercharge direct bookings. Together, we’re revolutionizing the way travellers connect with hotels—cutting out unnecessary fees and putting power back into the hands of both guests and hoteliers.

A Partnership Designed for Growth

At BookBetterDirect, our mission is clear: we aim to ensure that guests always receive the best deals, while enabling hosts to achieve more direct bookings. To accelerate our growth and enhance our offerings, we are collaborating with COPS Solutions. This partnership brings together our vision for transparency and fairness with COPS’ proven expertise in building scalable technology and go-to-market strategies.

COPS Solutions will be playing a key role in the development of our mobile app—an essential tool that will make direct bookings even more seamless for travellers and accommodation providers. With their extensive experience in building robust and secure systems, we are confident that our users will benefit from a high-quality product that meets the needs of today’s digital traveller.

About COPS Solutions

COPS Solutions is a highly experienced IT company specializing in developing complex systems for clients across various industries. With a history of working with financial institutions and other high-stakes sectors, COPS has built a reputation for delivering reliable and innovative software solutions.

Recently, COPS launched its Venture Building Service, which leverages their knowledge and skills to help start-ups and corporate spin-offs build market-ready products. Their team specializes in software development, marketing, sales, and business development, providing comprehensive support to their partners in building and scaling successful ventures. This wealth of experience makes them an ideal partner for BookBetterDirect as we expand our platform and grow our market presence.

“We’re thrilled to partner with COPS Solutions as we take BookBetterDirect to the next level,”

said Sabine Holtkamp, CEO of BookBetterDirect. “Their expertise in building high-quality software systems and go-to-market strategies will be instrumental in helping us achieve our mission of promoting direct bookings and reducing OTA reliance. This partnership allows us to focus on what we do best—supporting hotels and guests with a transparent and fair booking experience.”

“We are excited to support BookBetterDirect in their mission,” said Ondřej Dvořák, CEO of COPS Solutions.

“We believe in the importance of direct bookings and the value they bring to hotels and guests alike. Our team is committed to delivering a high-quality mobile app and supporting BookBetterDirect’s growth through technology and strategic expertise.”

What’s Next?

This partnership marks the beginning of an exciting new phase for BookBetterDirect. Our immediate focus is the development of our mobile app, which will revolutionize how travellers connect with hotels for direct bookings. The app is designed to make the direct booking process as seamless as possible.

In the coming months, we’ll be:

• Rolling out the beta version of our mobile app to select hotels and travellers
• Expanding our network of partner hotels
• Building relationships with like-minded organizations who share our commitment to sustainable tourism
• Collaborating with Destination Management Organizations and sustainable travel initiatives

We believe that economically sustainable travel is the foundation of truly sustainable tourism. By enabling direct connections between hotels and guests, we’re working to create a more balanced and sustainable travel ecosystem.

We’re committed to keeping our community informed every step of the way. Subscribe to our newsletter to:

• Get early access to our mobile app
• Receive exclusive direct booking offers
• Stay updated on our latest developments
• Join our community of sustainable travel advocates

Together with COPS Solutions, we’re building technology that will transform the direct booking landscape. We look forward to sharing more updates as we work to create a more efficient and equitable booking experience for both guests and hotels.